Kindness is contagious
„One gesture can turn out to be something big. And the more people do it, the better — because kindness is contagious.”
— Славена Господинова · Primo+ недвижими имоти
My name is Slavena Gospodinova and I work as a broker at Primo Plus Real Estate.
Why should business take part in doing good? Because it's something that should happen naturally. And not just business — every person should join causes and campaigns like these, so that it's normal, not a precedent that somebody did something good.
Before we get involved, we check that the cause is genuine — that the campaigns really do help people and that the money doesn't just end up in someone's pocket. It's a responsibility: to take part and give something of yourself, instead of waiting for someone to give to you.
I see people's faces when they receive the things the funds went towards. I see their satisfaction — and in the end that's what matters most: that the money, and the cause itself, reach real people.
At some point one gesture can turn out to be something big. And the more people do it, the better — because kindness is contagious.