They pick the campaign by vote
„At Primo+ no single person decides: the team shortlists three or four live campaigns and votes on which to join.”
— Николай Башев · Primo+ недвижими имоти
Nikolay works at Primo+ real estate and describes the most concrete mechanism in the whole series. The team shortlists three or four live campaigns and votes on which one to support.
His logic is straightforward: surround yourself with people who do good, they work better, the company earns more, and part of that goes back to society.
He also notes what changed once they started giving as a group rather than one by one. When you can go there in person and help with time and effort, not only with a sum, more and more colleagues decide to join.